Unibank is entering a new phase of development. On May 4, the Executive team presented the Supervisory Board with the 2021-2023 Vision and Strategy.
Bank’s mission is to be the bank of first choice for clients and to create long-lasting value for all stakeholders by providing customer centric financial services and innovative solutions. Four key priorities have been identified by the Management of Unibank in order to achieve the bank’s goals and support the bank’s overall vision and mission. There are two priorities that stand out the most: overarching focus on customer experience and needs, and digital and technological transformation. The new strategy is building on the firm foundations of the strong value system, the vision of its shareholders and will draw on the resources of a transformed technology platform and relentless and energetic team to make the strategy a success.
It is noteworthy that Strategy and Business Planning project is being supported by the European Bank for Reconstruction and Development within Financial Intermediaries Capacity Building Technical Cooperation Program. The Donors of the Program are the European Union under its EU4Business initiative, the Ministry of Treasury and Finance of Turkey.